passengers
Among them were the American millionaire John Jacob Astor IV and his wife Madeleine Force Astor, industrialist Benjamin Guggenheim, Macy's owner Isidor Straus and his wife Ida, Denver millionairess Margaret "Molly" Brown, Sir Cosmo Duff Gordon and his wife, couturière Lucy (Lady Duff-Gordon), cricketer and businessman John Borland Thayer with his wife Marian together with their son Jack, the Countess of Rothes, author and socialite Helen Churchill Candee, journalist and social reformer William Thomas Stead, author Jacques Futrelle with his wife May, and silent film actress Dorothy Gibson, among others. Titanic's owner J. P. Morgan
was scheduled to travel on the maiden voyage, but cancelled at the last minute olso aboard the ship were the White Star Line's managing director J. Bruce Ismay and Titanic's designer Thomas Andrews, who was on board to observe any problems and assess the general performance of the new ship.
The exact number of people aboard is not known as not all of those who had booked tickets made it to the ship; about fifty people cancelled for various reasons, and not all of those who boarded stayed aboard for the entire journey. Fares varied depending on class
and season. Third Class fares from London, Southampton or Queenstown cost £7 5s (equivalent to £532 today) while the cheapest First Class fares cost £23 (£1,688 today). The most expensive First Class suites were to have cost up to £870 in high season (£63,837 today).